Thursday, May 10, 2012
Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture
We are almost finished this book! It's been traveling back and forth between both of our household cars and has gone with us on countless road trips since I found it on the shelf at the Belleville Value Village over Christmas holidays. (We got stuck in traffic on the 401, finally made it to Belleville, and needed to get out and stretch our legs. Where better to do that than in the used books aisle at VV?)
I didn't think it possible, but I think I love coffee more after having read this book. It's not just about Starbucks. It tells the story of the rise of coffee culture in North America (okay, mostly the U.S. but I'm trying to include 'us Canadians' in the story) and the effects of Starbucks' massive growth on the coffee industry (better coffee, good news for mom 'n pop shops, hope for fair pricing for coffee farmers). It also gives some insight into what it's like to work for the Jolly Green Mermaid Giant and some of the quirks of some of the Starbucks bigwigs.
The bits of the book I'm enjoying most, however, have to do with the history of the coffee. It's actually really cool. I don't want to give it all away, but I will give you the book if you're interested. ;) (It will just come with a warning from me that every few pages you read will have you craving a cup of hot java.)